The "Handbook on Fundraising" is a comprehensive guide designed for NGOs, social entrepreneurs, institutions, and individuals involved in mobilizing resources for charitable and developmental causes. This handbook provides practical insights into planning, executing, and sustaining effective fundraising campaigns.
It covers:
Fundamentals of fundraising and donor psychology
Strategies for individual and corporate donations
Grant writing and proposal preparation
Digital fundraising, crowdfunding, and social media campaigns
Legal and compliance requirements for fundraising activities
Donor relationship management and stewardship
Case studies and success stories
Whether you are new to fundraising or an experienced professional, this handbook serves as an indispensable tool to navigate the evolving landscape of resource mobilization and achieve long-term sustainability for your cause.
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Meaning and importance of fundraising
Role of fundraising in NGOs, institutions, and community projects
Evolution and trends in fundraising
Understanding donor psychology
The fundraising cycle
Setting realistic fundraising goals
Ethics and accountability in fundraising
Individual donations
Corporate sponsorships and CSR (Corporate Social Responsibility)
Institutional grants and foundations
Events and charity auctions
Membership programs
Identifying funding opportunities
Drafting successful proposals
Key components of grant applications
Common mistakes to avoid
Crowdfunding platforms and techniques
Using social media for fundraising
Email marketing and donor engagement
Building effective fundraising websites
Building long-term relationships with donors
Effective communication and reporting
Acknowledgment and recognition strategies
Donor databases and CRM tools
Registration and permissions for fundraising
Tax exemptions and compliance (e.g., 80G and 12A in India)
Foreign Contribution Regulation Act (FCRA) for foreign donations
Financial transparency and audits
Planning and executing fundraising events
Virtual fundraising events
Budgeting and logistics
Post-event evaluation
Successful fundraising campaigns (national and international)
Lessons learned and practical tips
Innovative approaches to fundraising
Emerging trends in philanthropy
Role of technology and AI in fundraising
Building sustainability and impact
| CA. Prachi Jain Handbook on FUNDRAISING |
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