Strategic Management is the comprehensive and systematic approach to planning, implementing, and evaluating strategies that help organizations achieve long-term goals. It deals with environmental scanning, strategy formulation, competitive analysis, corporate governance, and strategic leadership.
Learners understand how businesses create competitive advantage, respond to industry changes, allocate resources, and ensure sustainable growth. The subject emphasizes real-world strategic thinking, decision-making under uncertainty, and alignment of organizational vision, mission, and objectives.
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