A Practical and Conceptual Guide to Data-Driven Decision Making
Business Statistics is a comprehensive and accessible textbook designed to equip students, managers, and professionals with a solid foundation in statistical methods and their application in business decision-making. With a perfect balance between theoretical concepts and practical applications, this book explains how statistical tools can be used to analyze data, interpret results, and make informed business decisions in a dynamic and competitive environment.
Tailored for commerce, management, and economics students, this book follows a structured pedagogy with real-life examples, business case studies, graphical illustrations, and step-by-step problem-solving approaches. It is ideal for undergraduate, postgraduate, and professional courses in business statistics.
Covers the complete syllabus of Business Statistics for B.Com, BBA, MBA, CA, CS, and other professional courses
Topics include: Descriptive Statistics, Probability, Sampling, Hypothesis Testing, Correlation, Regression, Index Numbers, Time Series Analysis, and more
Conceptual clarity through solved examples, diagrams, and margin notes
Includes MCQs, short answer questions, and review exercises for practice and self-assessment
Special focus on data interpretation and business analytics using statistical methods
Integration of real-world business data to make statistics relevant and applied
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Nature and Scope of Statistics
Definition and functions of statistics
Importance in business and economics
Types of statistical methods: descriptive & inferential
Classification and Tabulation of Data
Types of data: qualitative vs. quantitative
Frequency distribution
Construction of tables and classification of data
Diagrammatic and Graphical Presentation
Bar diagrams, pie charts, histograms
Frequency polygons and ogives
Graphs for time series data
Measures of Central Tendency
Arithmetic mean, median, mode
Weighted and geometric means
Merits, demerits, and uses in business
Measures of Dispersion
Range, interquartile range, variance, standard deviation
Coefficient of variation
Application in risk and business comparison
Skewness and Kurtosis
Meaning and measurement
Karl Pearson and Bowley’s measures
Interpretation of skewed data
Basic Probability Concepts
Definitions and types of probability
Addition and multiplication rules
Conditional probability and Bayes’ Theorem
Theoretical Distributions
Binomial distribution
Poisson distribution
Normal distribution and its business applications
Correlation Analysis
Types of correlation: positive/negative, linear/non-linear
Karl Pearson’s coefficient
Spearman’s rank correlation
Regression Analysis
Linear regression: estimation and interpretation
Regression equations and lines
Business forecasting using regression
Index Numbers
Meaning, types, and uses
Construction of price and quantity index numbers (Laspeyres, Paasche, Fisher)
Cost of living index and wholesale price index
Time Series Analysis
Components: trend, seasonal, cyclical, irregular
Methods of measuring trend: moving average, least squares
Forecasting and business planning
Sampling Techniques
Census vs. sample survey
Probability and non-probability sampling methods
Sampling and non-sampling errors
Hypothesis Testing
Basic concepts: null and alternative hypothesis, significance level
Type I and Type II errors
Z-test, t-test, chi-square test (introductory level)
Decision-Making Under Uncertainty
Role of statistics in managerial decisions
Application in marketing, finance, HR, and production
Introduction to Statistical Software (Optional Chapter)
Brief overview of Excel/SPSS/Power BI for statistical analysis
Data visualization and interpretation
| Gurmeet Kaur, Soumya Sharma, Rachan Sareen Business Statistics |
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